UTM Builder: clean tracking links in seconds
Enter URL + campaign data, copy finished link - runs completely locally in your browser.
Questions about UTM parameters
Attachments to links (?utm_source=...) that analytics tools use to identify where visitors come from. Mandatory for newsletters, ads and social posts if you want to know what works.
Source (where: newsletter, google, instagram), medium (like: email, cpc, social) and campaign (which action). Content and Term are optional for variant testing.
Always small, no umlauts, no spaces (hyphens instead). Analytics distinguishes between upper and lower case - otherwise your statistics will break down into duplicates.
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