WooCommerce or your own solution?
For most shops, WooCommerce on WordPress is the most economical choice: well-known system, broad provider landscape, many payment providers. But there is a limit beyond which it becomes a structure of extensions that no one can see anymore.
- • you sell a manageable number of products
- • Meet standard shipping and payment requirements
- • You want to maintain content and products yourself
- • The shop should also function as a website with content
- • The budget is limited and something has to be done quickly
- • Prices, squadrons or availability follow their own rules
- • Goods management, ERP or warehousing must be connected
- • B2B orders with release and role logic are required
- • many products or variants are managed
- • The checkout should run significantly differently than in the standard
We make this assessment before the offer, not after. If it is foreseeable that you will have to rebuild everything in two years because of the expansions, we will say so in advance.
What an Online Shop Costs
The honest answer: There is no sensible flat rate because the costs depend almost entirely on the scope. But there are reliable dimensions - and the factors that actually shift the price:
| Scope | Magnitude | Typically included |
|---|---|---|
| Shop up to ~50 products | ab 2.990 € | WooCommerce, Zahlung, Versand, Rechnungen, Rechtstexte eingebunden |
| Larger shop / variants | Upon request | Variants, categories, filters, import, multilingualism |
| Shop with connection | ab 5.990 € | Goods management, ERP or interface with own rules |
| Ongoing | ab 9,90 €/Monat | Hosting, updates, daily website backup, monitoring from M |
What drives the price up is rarely the number of pages – it is Product data, rules and interfaces. That's why we calculate large shops based on size instead of gut feeling, and give the fixed price before you start. Details: How much does a website cost in Australia?
The mandatory topics that no plugin takes care of
A shop is more than a product list. These points decide whether it can be operated and whether it works - and they are the ones most often left out in cheap offers:
The usual routes in Austria are credit card, PayPal, Klarna and EPS transfer. What makes sense depends on products, cart height and target group – not on what is fastest to install.
Invoices, sales tax and receipt logic must fit the shop, including cancellations and credits. We implement the technology; Whether your invoice contents meet the formal requirements must be checked for tax purposes.
Zones, weights, bulky goods, pick-up, delivery times. Correctly mapping these rules in the shop is the part that experience has shown that needs the most coordination.
Consumers have a right of withdrawal. The shop must be able to map this technically – returns, refunds, changes in status. The legal texts need to be legally checked, this is not our service.
Only include services that comply with the privacy policy; Host fonts yourself, tracking only with consent. You can check at any time which scripts are loading a page using the cookie check.
Basic prices, shipping costs and tax information must be where customers expect them. We build the award to fit this.
Clear boundaries: We advise on technical implementation, not legal. Legal advice on legal notice, GDPR, FAGG or pricing is expressly not part of our service.
Accessibility: often not a “nice to have” for shops
The Austrian one Accessibility Act applies since 28.6.2025 and expressly covers Online shops and order routes, where consumers can conclude a contract - including payment and identification steps, not just the homepage. Micro-enterprises are exempt from services: fewer than 10 employees and a maximum of € 2 million in annual turnover or balance sheet total.
A shop form is the trickiest part: labels, error messages, mandatory fields and the checkout are exactly the places where barriers arise - and exactly the ones that automatic tests only partially find.
What Shops Fail That Work Technically
A shop can run smoothly and still not sell anything. The five most common reasons:
- 1. He is too slow. Every additional second costs purchasing decisions - especially on mobile devices, where the bulk of it arrives.
- 2. Checkout is too long. Create an account, three form pages, unclear shipping costs. Every step causes people to jump off.
- 3. Product images and texts are not convincing. They do not answer the questions that remain unanswered before purchasing: size, material, delivery time, returns.
- 4. You can't find anything. Missing filters, unclear categories, a search that doesn't recognize spelling variants.
- 5. Nobody is checking. A shop is never finished: What is bought, which pages are canceled, which payments fail - you have to read and improve this regularly.
That's why we don't deliver shops "finished" and disappear. We set up the measurement so that it is visible where customers are being lost and continue to support the operation - hosting and Website-Betreuung from the same hand.
Connections: if the shop has to fit the business
As soon as warehouse, accounting or order processing are involved, a shop system alone is no longer enough. Typical cases: inventories from merchandise management, invoice numbers from accounting, product data from an existing database, interfaces to logistics or cash register systems.
This is software development, not shop configuration – and that is exactly where our strength lies. Read more: Individual software.