What was the problem
Supermarket prices are difficult to compare as soon as pack sizes and brands change. 500 g costs less than 1 kg - but which product is really cheaper?
Existing price comparison sites usually only show the total price. The actual comparison value – price per kilogram, liter or piece – is missing or hidden.
A simple calculation example: 500 g for €2.79 corresponds to €5.58 per kilogram, 1 kg for €4.99 corresponds to €4.99 per kilogram. The package price alone is misleading - this is exactly the gap PriceMatters is supposed to close.